Episode 38

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Published on:

1st Jul 2024

Driving Efficiency and Sustainability in Manufacturing through Explainable AI with Berk Birand

In this episode of The Manufacturers Network Podcast, Lisa Ryan interviews Berk Birand, the CEO of Fero Labs, about the intersection of manufacturing and explainable AI. Berk shares his background as an engineer and his journey from developing algorithms for telecommunications to co-founding Fero, where the focus is on sustainability in the manufacturing industry.

Key takeaways from our conversation with Berk Birand:

1. The Importance of Sustainability in Manufacturing: Sustainability is a significant concern for manufacturing companies, and many are working hard to reduce their emissions and improve efficiency. Berk explains how Fero's mission is to help companies achieve both profitability and sustainability through the use of AI and data.

2. Efficiency and Sustainability: Berk describes how Fero's AI-driven approach helps reduce waste and improve efficiency in manufacturing, citing examples within the steel and chemicals sectors. Companies can use AI to optimize processes to enhance their profitability while reducing their carbon footprint.


3. Understanding AI in Manufacturing: Berk demystifies AI, explaining that it is a tool for extracting complex patterns from large datasets. He emphasizes the role of machine learning in deciphering intricate manufacturing data and providing valuable insights for optimization.


4. Continuous Learning in AI: AI models in the industrial sector need continuous retraining to adapt to production, raw materials, and asset degradation changes. This ongoing learning process ensures that the AI's predictions remain accurate and valuable for manufacturers.


5. Challenges and Opportunities in AI Adoption: Convincing the manufacturing industry to adopt AI technologies requires building trust through explainable, white-box machine learning models. Berk emphasizes the need for AI to be a reliable and transparent tool that supports, rather than replaces, the expertise of engineers and operators.


Actionable ideas for listeners:


1. Start from the Problem: Identify specific challenges in manufacturing processes, such as quality issues, and assess the potential for leveraging explainable AI to complement existing tools.


2. Data Assessment Verify the availability of reliable data that can drive AI solutions, ensuring that the quality of input data aligns with the desired accuracy of AI predictions.


3. Exploring AI Solutions: Consider contacting experts and conducting feasibility studies to understand how AI technologies, like Fero's, can be tailored to specific production needs.


Fun facts:


- Fero Labs focuses on a wide range of industries, including steel, chemicals, and general process industries, showcasing the broad applicability of AI in diverse manufacturing sectors.

- Berk highlights the potential for AI to assist in knowledge transfer within the manufacturing industry, leveraging the expertise of experienced workers and aiding in the training of new engineers.


Engage with Fero Labs:


If you're interested in exploring AI solutions for your manufacturing processes, contact Fero Labs via their website at ferolabs.com. Their team is ready to discuss the feasibility of integrating AI into your production environment.

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About the Podcast

The Manufacturers' Network
Connecting Manufacturers with Manufacturers
The Manufacturers' Podcast is THE place for manufacturers to connect with and learn from other manufacturers. Not only will listeners get to learn from their manufacturing colleagues, but they will also discover HOW they can help each other as a resource or as a source of help and inspiration.

As a manufacturer, it's easy to get pigeon-holed into only focusing on your own industry, whether it be through your industry trade association or your industry colleagues. While trade associations are an excellent source of information for their members, sometimes it's gaining a perspective from someone else in a completely different industry that gives you the solution to your dilemma.

Stay tuned for new episodes every week on "Manufacturing Monday's." This drive-time length podcast will give you the information, tips and strategies you need to get your week off to a fantastic start.

About your host

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Lisa Ryan

As a Certified Speaking Professional (CSP), an award-winning speaker and author of ten books, Lisa Ryan, CSP, works with her clients to develop employee and client engagement initiatives and strategies that keep their top talent and best clients from becoming someone else’s.
Lisa’s expertise includes: strengthening workplace culture, improving employee engagement, increasing customer retention, and initiating gratitude strategies (“Grategies”) for personal and professional benefit. Lisa’s participants enjoy her high energy, enthusiastic delivery and quick wit and they leave the session with ideas they are committed to acting on immediately to make positive workplace culture changes.
Lisa costars in two films with other experts including Jack Canfield of “Chicken Soup for the Soul.” She is the Past-President of the National Speakers Association, Ohio Chapter and holds an MBA from Cleveland State University.

Relevant Experience

• Keynote, breakout or workshop speaker at more than 100 national and international conferences
• Thirteen years of industrial marketing and sales experience, including seven years in the welding industry – and yes, she does weld
• Host of “Elevate Your Engagement Levels: What You Need to Know” on the Elite Expert Network and the C-Suite Network
• Creator of “The Seven Mistakes Managers Make to Crush Company Culture” video series
• Best-selling author of ten books, including “Manufacturing Engagement: 98 Proven Strategies to Attract and Retain Your Industry’s Top Talent”
• Award-winning speaker